ATLANTA – May 4, 2023 – Today, Capital Investment Advisors is proud to announce that they have hired Atlanta-native and seasoned marketing pro Holly Wasson as Chief Marketing Officer. As CMO, Wasson will lead the Capital Investment Advisors marketing team, driving brand awareness through marketing and communications campaigns and engaging content to help prospective clients better understand CIA’s mission and services.
Wasson is a marketing executive with more than 25 years of experience developing successful strategic, multi-platform marketing and communication campaigns for a wide-breadth of consumer and business-to-business brands. She specializes in translating market and consumer insight into actionable opportunities and building high-performing teams. Wasson has worked in-house or as an agency partner for a plethora of industries—from media, sports, entertainment, food and retail to travel/tourism, CPG, financial, business services and higher education.
As senior vice president of Brand and Marketing Communications at SunTrust Banks, Inc., Wasson led the company’s brand and advertising strategies, creative and message development, media planning and purpose integration for brand and demand campaigns. During her tenure, she extended the brand through the launch of SunTrust Park.
Prior to SunTrust, Wasson served as senior vice president, group director of Marketing at Edelman, building and leading a new marketing team within the PR agency. She and her team developed and executed campaigns for brands including Arby’s, Cracker Barrel, Georgia Pacific, Visit Orlando and the Chick-Fil-A Peach Bowl.
Wasson started her career in the CNN marketing research department and went on to spend 17 years at Turner, building and leading an internal marketing agency servicing the portfolio of brands including CNN, Cartoon Network, tbs, TNT, Adult Swim, TCM, HLN and Turner Sports. Prior to building that team, she held various marketing roles at Turner Entertainment guiding consumer and B2B campaigns for TNT and tbs.
Immediately prior to joining Capital Investment Advisors, Wasson served as Chief Community & Marketing Officer at We Are Rosie. Wasson led the marketing team to bring the brand to life with memorable messaging, creative advertising and press, and content that awed, inspired, and enticed clients to get behind the mission. She also built the community loyalty & partnerships team to nurture, engage, and expand the Rosie community by surprising and delighting consultants with benefits broader than connection to flexible work.
According to managing partner and Chief Investment Strategist Wes Moss, Wasson is an ideal fit for the Capital Investment Advisors’ team. “Holly brings a crucial depth and breadth of knowledge to our executive team here at CIA. Her vast experience will allow for the development and execution of winning marketing strategies as we continue to grow.”
About Capital Investment Advisors
Capital Investment Advisors is a fee-only financial advisory and asset management firm based in Atlanta. Since 1996, CIA has provided clients with financial strategy and management tailored to the client’s individual circumstances and objectives. The firm currently manages more than $4.35 Billion in assets (as of December 2022). For more information on Capital Investment Advisors, please visit www.YourWealth.com or call 404-531-0018.