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Matt Reiner Comments to Investment News About Fund Company Outreach

In an online investigative article by Investment News, Matt Reiner comments on the recent push by fund companies to gain more asset management business.  As the reach of asset managers continue to expand into growing investor segments, so does the outreach of fund companies attempting to get some business by offering their investment products utilizing the multitude of new social media and internet vehicles. 

“We don’t try to talk to companies too much, but we want them to be available when we need them,” Mr. Reiner said. “It’s really more about developing a personal relationship than just being all sales, all the time.”

In an online investigative article by Investment News, Matt Reiner comments on the recent push by fund companies to gain more asset management business.  As the reach of asset managers continue to expand into growing investor segments, so does the outreach of fund companies attempting to get some business by offering their investment products utilizing the multitude of new social media and internet vehicles. 

“We don’t try to talk to companies too much, but we want them to be available when we need them,” Mr. Reiner said. “It’s really more about developing a personal relationship than just being all sales, all the time.”

Reiner goes on to comment about the growing trend of email sales and his honest reaction to the inundation of varying tactics.  Additionally, the article details 7 ways fund companies pester advisers.

Read full article


 

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